Ever played putt-putt?
Or 18 holes on a full golf course?
The goal is to get the ball as close to the hole as possible as quickly as possible.
And then tap it in.
Be the ball
When you make that first putt (in putt-putt) or that first drive (at the course), you are far away from the hole.
Think of the hole as the sale.
Think of the first putt or drive as marketing. Your goal is to get the ball as close to the hole as quickly as possible.
The closer you get, the more likely you are to get the sale.
Then you tap it in.
Getting close to the hole
After each shot, you get to a new position. Then you consider what direction and what speed to use for your next shot.
When we're marketing, we do the same thing; we decide the direction—the messaging—for the conversation and we move the prospect closer to the sale.
We use an interactive approach where we're learning how customers think about their problem. We learn their hotspots and obstacles and we evolve our marketing.
We get them closer to the hole.
Tap 'em in
After a while, we've moved prospects close enough to the hole—the sale—that they are ready to be tapped in.
Lower your score
In golf, when you play a hole a few times, you start to know how to play it well enough to get a lower score.
It works the same for us.
When we've worked on a campaign long enough, we get sales faster and faster. We learn how to play the hole better and better.
We're looking for playing partners to play this marketing and sales game. If you'd like to learn more, please contact us.