Vero’s Beauty Salon — Pitch
Why This Business
Vero’s Beauty Salon has been open since 2009 — over 15 years — with 120 reviews and a 4.5-star rating, yet they have no website. Their competitor, South Austin Barber Shop, has 1,115 reviews and dominates local search because they have a full website with online booking. Vero’s has the reputation and the longevity but zero online visibility to show for it. A landing page showcasing their stylists and reviews would start capturing the “hair salon near 78747” traffic they’re currently invisible for.
The Hook
Stylist Delia is a standout — customers specifically name her in reviews and praise her skill with layered cuts. A page that highlights Delia and the team gives potential clients a reason to book before they even walk in.
What to Say
“Hey, I noticed you’ve been in business since 2009 — that’s over 15 years, which is incredible. You’ve got 120 reviews at 4.5 stars and customers are specifically calling out Delia by name for her amazing haircuts. But right now, when someone searches ‘hair salon near 78747,’ South Austin Barber Shop shows up first because they have a website. I put together a free landing page for you that highlights your stylists, your reviews, and your hours. One customer said Delia ‘understood and exceeded’ what they wanted — that kind of praise should be on your own page, not buried on Google. Can I send you the link?”
Objection Handling
- “We get all our clients through word of mouth” → Word of mouth is how you’ve thrived for 15 years — but every one of those referrals Googles your name before they call. Right now they find an auto-generated page with almost no information. A real website confirms you’re legit and gives them your hours and number instantly.
- “We have a Facebook page” → Facebook is great for your regulars, but it doesn’t show up when someone searches “hair salon near me.” A website does. And it lets you showcase your stylists in a way Facebook can’t.
- “How much does this cost?” → The demo page is free. If you want us to host it with a real domain, it’s [pricing].
Pitch Potential: ★★★★☆
Strong longevity (15+ years), solid reviews, named stylist as a hook, clear competitor gap. One star off because the review count is moderate and complaints about inconsistent quality with other staff could complicate the narrative. Still a very strong prospect — the “in business since 2009 with no website” angle is compelling.