Pa La Cruda — Pitch

Why This Business

Pa La Cruda is a niche birria food truck with a passionate following — quesabirria tacos, birria ramen, and bold salsas served from a family-owned operation. They have active Facebook and Instagram accounts but no website. The catch: they only operate on Saturdays from 12 PM to 4 PM, which suggests this may be a side hustle. Even so, a simple one-page site with their Saturday schedule, menu, and location would help fans plan visits and help new customers discover them.

The Hook

Birria is one of the hottest food trends in Austin, and Pa La Cruda is serving quesabirria tacos and birria ramen out of a truck every Saturday. Their fans are passionate, but there is no website anywhere that tells people when and where to find them. A single page with their menu and Saturday hours would instantly make them more discoverable.

What to Say

“Hey, I found your birria truck on Instagram and the quesabirria tacos look incredible. I know you’re doing Saturdays from noon to 4 — and I bet your regulars know the drill. But here’s the problem: when someone in 78747 searches ‘birria tacos near me,’ Birria Queen Austin shows up because they have a website. You’re making great food but you’re invisible to anyone who hasn’t already found your social media. I built you a free one-page site with your Saturday schedule, your menu, and your location. Can I send it over?”

Objection Handling

• “We only operate on Saturdays” → That is exactly why a website helps. People need to know you exist before Saturday arrives. A page that shows up on Google means someone searching ‘birria tacos Austin’ on a Thursday can plan to visit you that weekend.
• “We already have Instagram and Facebook” → Those are great for your existing fans. But social media posts disappear in the feed. A website is always there when someone searches — and it ranks on Google in a way Instagram posts never will.
• “How much does this cost?” → The demo page is free. If you want us to host it with a real domain, it’s [pricing].

Pitch Potential: ★★★☆☆

Niche birria concept with passionate following and active social presence. The Saturday-only schedule limits commercial urgency and suggests this may not be a full-time business. Still worth a reach-out — even a simple page would provide real value. Temper expectations on conversion speed.