The WordPress Story
Stazon Roofing
Roofing • Dallas, TX
A 40-year-old family roofing company with a WordPress site drowning in plugins, render-blocking scripts, and accumulated technical debt.
Before
PageSpeed Score
Load time: 12.9s
After
PageSpeed Score
Load time: 3.0s
The WordPress Problem
Stazon Roofing has been one of Dallas's most trusted roofing companies since 1980. GAF Master Elite certified. A+ BBB rating. Four decades of reputation built the hard way.
But their WordPress site had accumulated years of technical debt — plugins stacked on plugins, render-blocking scripts, and a homepage that made you scroll past a full-screen logo before seeing any content.
How WordPress Sites Accumulate Debt
WordPress powers over 40% of the web, and for good reason — it's flexible, familiar, and has a plugin for everything. But "a plugin for everything" is exactly the problem.
Each plugin adds its own CSS, JavaScript, and HTTP requests. A contact form plugin loads its assets on every page, not just the contact page. A slider plugin adds 200KB of JavaScript whether you use it or not. Over time, a site that started lean becomes bloated — not because anyone made a bad decision, but because each small addition seemed harmless.
What We Found
12+
Active Plugins
47
Render-Blocking Requests
60
PageSpeed Score
12.9s
Page Load Time
Still WordPress — Just Rebuilt Right
We didn't abandon WordPress. We rebuilt it lean. The demo site is still WordPress — but with a custom theme that loads only what each page needs, optimized images, and minimal plugin dependencies.
- Custom lightweight theme — no page builder bloat
- Plugins reduced to essentials — security, SEO, caching
- Modern responsive design — mobile-first, clean typography
- All business content preserved — same services, same certifications, same story
The Numbers
PageSpeed Score
60 → 92
+32 points
Load Time
12.9s → 3.0s
6x faster
Mobile Experience
Poor → Excellent
Experience It Yourself
Open both sites side by side. Same WordPress. Profoundly different experience.
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