The WordPress Story

Stazon Roofing

Roofing • Dallas, TX

A 40-year-old family roofing company with a WordPress site drowning in plugins, render-blocking scripts, and accumulated technical debt.

Experience the Demo View Original Site

Before

Stazon Roofing website before refresh
35

PageSpeed Score

Load time: 12s

After

Stazon Roofing website after refresh
90

PageSpeed Score

Load time: 2.1s

The WordPress Problem

Stazon Roofing has been one of Dallas's most trusted roofing companies since 1980. GAF Master Elite certified. A+ BBB rating. Four decades of reputation built the hard way.

But their WordPress site had accumulated years of technical debt — plugins stacked on plugins, render-blocking scripts, and a homepage that made you scroll past a full-screen logo before seeing any content.

How WordPress Sites Accumulate Debt

WordPress powers over 40% of the web, and for good reason — it's flexible, familiar, and has a plugin for everything. But "a plugin for everything" is exactly the problem.

Each plugin adds its own CSS, JavaScript, and HTTP requests. A contact form plugin loads its assets on every page, not just the contact page. A slider plugin adds 200KB of JavaScript whether you use it or not. Over time, a site that started lean becomes bloated — not because anyone made a bad decision, but because each small addition seemed harmless.

What We Found

12+

Active Plugins

47

Render-Blocking Requests

35

PageSpeed Score

12s

Page Load Time

Still WordPress — Just Rebuilt Right

We didn't abandon WordPress. We rebuilt it lean. The demo site is still WordPress — but with a custom theme that loads only what each page needs, optimized images, and minimal plugin dependencies.

  • Custom lightweight theme — no page builder bloat
  • Plugins reduced to essentials — security, SEO, caching
  • Modern responsive design — mobile-first, clean typography
  • All business content preserved — same services, same certifications, same story

The Numbers

PageSpeed Score

35 → 90

+55 points

Load Time

12s → 2.1s

6x faster

Mobile Experience

Poor → Good

Experience It Yourself

Open both sites side by side. Same WordPress. Profoundly different experience.

Open Demo Site Open Original Site
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