The Performance Story
Leon River Endodontics
Endodontist • Temple, TX
Their patients couldn't load the page. A board-certified endodontic practice with stellar reviews was losing potential patients to a website that took 20 seconds to load on mobile.
Before
PageSpeed Score
Load time: 20.5s
After
PageSpeed Score
Load time: 1.2s
Why Performance Is the Story
Leon River Endodontics is a board-certified endodontic practice in Temple, TX with two outstanding doctors, advanced technology, and a 4.9-star Google rating. Patients love them.
But someone Googling "endodontist near me" on their phone would wait 20 seconds for the page to load. Most left before it finished.
What Google Measures
Google's Core Web Vitals evaluate three things: how fast content appears (LCP), how quickly the page responds to interaction (INP), and how stable the layout is while loading (CLS). A score of 42/100 means the site was failing on most of these.
This doesn't just affect user experience — it directly affects search rankings. Google has used page speed as a ranking factor since 2018, and Core Web Vitals became a ranking signal in 2021.
The Patient's Experience
When someone is referred to an endodontist, the first thing they do is Google the practice. They're already nervous about a root canal. They need reassurance — fast.
A site that takes 20 seconds to load on mobile doesn't provide reassurance. It creates doubt. "Is this a real practice? Is this site broken? Maybe I should look at someone else." The irony: the practice's reputation was earning trust that their website was immediately losing.
What We Changed
- Rebuilt on Jekyll — static HTML, no server-side processing, no database queries
- Optimized all images to modern formats (WebP) with responsive sizing
- Eliminated render-blocking resources — critical CSS inlined, everything else deferred
- Preserved all content and business truth — same doctors, same services, same phone numbers
The Numbers
PageSpeed Score
42 → 96
+54 points
Load Time
20.5s → 1.2s
17x faster
Mobile Experience
Poor → Excellent
Night and day
Experience It Yourself
Open both sites side by side. You'll feel the difference immediately.
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