Community Digital Health Report
Temple, Killeen & Waco, TX
February 2026
We analyzed 318 local businesses across 5 industries in the Temple-Killeen-Waco corridor to understand the current state of small business websites in your community. Here's what we found.
318
Businesses Analyzed
61/100
Avg. Performance
59%
Too Slow to Use
95
Great Reviews, Weak Sites
Key Findings
Across 318 businesses, we identified patterns that affect how customers find, trust, and choose local service providers.
59%
Critical
6 out of 10 sites are too slow to be useful
59% of business websites take more than 5 seconds to become usable. The average speed index across all 275 sites with measurable data is 6,392 milliseconds — more than twice what Google considers acceptable. When a potential customer searches "plumber near me" or "HVAC repair Killeen" and taps through to a site that takes 6+ seconds to load, most of them leave before it finishes.
Common culprits: Oversized images, outdated WordPress plugins, page builders that load unnecessary code, and cheap shared hosting. Plumbers are hit hardest — 72% of plumber sites load too slowly.
49%
High
Nearly half of all sites score below passing
Of the 274 sites where we could run a full performance audit, 135 scored below 60 out of 100 — what Google considers a failing grade. The community average is 61, barely above the threshold. Med spas perform worst at an average of 54, while law firms lead at 69 — but even that's well below the "good" benchmark of 90.
What this means: For every 10 local businesses a customer visits online, roughly 5 of them deliver a frustrating experience that makes the business look less professional than it actually is.
11%
Medium
1 in 9 businesses have no website at all
35 of the 318 businesses we analyzed have no website listed on their Google Business Profile. These businesses are invisible to anyone who searches online — they're relying entirely on Google Maps, word of mouth, or social media. In 2026, a business without a website is a business that doesn't exist to a large portion of potential customers.
What they're missing: When someone searches "plumber near me" or "med spa Killeen," Google favors businesses with websites. No website means fewer calls, fewer bookings, and lost revenue to competitors who do show up.
95
Opportunity
95 businesses have great reputations but weak websites
This is the most striking finding. 95 of the 318 businesses we analyzed have strong Google reviews — 4.5+ stars with 30 or more reviews — but website performance scores below 60. Their customers love them. Their websites don't reflect it. That's nearly 1 in 3 businesses where the online first impression undersells the actual quality of the work.
The opportunity: These are businesses with proven customer satisfaction whose online presence undersells their actual quality. A website refresh for these businesses isn't cosmetic — it's closing the gap between their reputation and their first impression.
Industry Breakdown
Performance varies significantly by industry. Here's how each sector in the Temple-Killeen-Waco corridor stacks up.
| Industry | Businesses | With Sites | Avg. Score | Too Slow |
|---|---|---|---|---|
| Med Spas | 97 | 93 | 54 | 65% |
| HVAC | 85 | 78 | 61 | 62% |
| Law Firms | 76 | 70 | 69 | 39% |
| Plumbers | 57 | 39 | 58 | 72% |
| Pet Services | 3 | 3 | 73 | 0% |
Med Spas
Score: 5497 businesses · 93 with websites
65% too slow
HVAC
Score: 6185 businesses · 78 with websites
62% too slow
Law Firms
Score: 6976 businesses · 70 with websites
39% too slow
Plumbers
Score: 5857 businesses · 39 with websites
72% too slow
Pet Services
Score: 733 businesses · 3 with websites
0% too slow
Scores based on Google PageSpeed Insights (Lighthouse) performance audit. Scale: 0-100, where 90+ is considered good. Speed measured as Speed Index — time until the page is visually usable.
The Opportunity in Your Community
The businesses in Temple, Killeen, and Waco aren't struggling because of bad reviews or poor service — the data shows the opposite. Many of these businesses have excellent reputations. What they lack is a web presence that reflects it.
When a potential customer searches for a local service, they make a snap judgment based on the website they land on. If that site is slow, hard to navigate, or looks like it was built in 2012, they move on — even if the business behind it is outstanding.
This is a solvable problem. These businesses don't need a $10,000 custom website. They need a clean, professional web presence that matches the quality of work they already deliver.
95
businesses with strong reviews but weak websites — the clearest opportunities for improvement
$597
total cost for a professional website refresh — delivered in 48 hours, no meetings required
48 hrs
from approval to a live, modern website — minimal disruption to their business
What You Can Do With This Report
This data is yours to use however it serves your community best. Here are a few ideas.
Share at your next meeting
Present the aggregate findings to your board or membership. The data speaks for itself — no sales pitch needed.
Include in your newsletter
Share the key findings with your email list. "We analyzed 318 businesses in our community — here's what we learned" makes compelling content.
Mention it in conversation
When you notice a client's or member's website isn't reflecting their work, you now have a resource to point them toward.
Request a refreshed report
We can re-run the analysis quarterly to track improvements across your community. Makes great content for annual reports.
About Boffo Marketing
Boffo Marketing refreshes small business websites in 48 hours for $597. We work with owner-run businesses where trust matters — the kind of businesses where the website should reflect the quality of the work, not hold it back.
Every project includes a free video audit, a clean modern redesign, mobile optimization, and ongoing hosting and security for $25/month. No meetings, no jargon, no surprises.
Want to Help These Businesses?
If you serve the Temple-Killeen-Waco business community and want to connect your members with affordable website help, we'd love to talk.
Get in Touch