They Found Your Listing. Then They Found Your Website.

Guests compare you to polished Airbnb pages with instant booking. Your website needs to match that standard — and show what makes you better.

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Common Website Problems for Vacation Rentals & B&Bs

We see these issues over and over in vacation-rentals websites. Sound familiar?

No Pricing Anywhere

'Contact us for rates' is hospitality code for 'probably expensive and definitely annoying to book.' Guests want to see numbers before they reach out.

Booking Is a Guessing Game

If checking availability means reading a Google Calendar or sending an email and waiting, you're losing guests to properties where they can book in two clicks.

Vague Property Description

'A charming place to stay' tells a guest nothing. How many bedrooms? Is there a kitchen? How many people does it sleep? Details close bookings.

Best Photos Are Hidden

Your property's most beautiful shots are buried on a gallery page or at the bottom of the site. The first thing a guest should see is what makes your place special.

No Local Context

Guests aren't just booking a room — they're planning a trip. If your site doesn't show what's nearby and why the area is worth visiting, you're leaving that job to Google.

Reviews Aren't Visible

Guest testimonials buried on a separate page or missing entirely. When someone's deciding between your cottage and a hotel, real guest stories tip the scale.

Industry Research

What Your Best Competitors' Sites Have

We studied top-performing independent vacation-rentals websites across multiple markets. Here's what the best all share.

High-quality property photos or gallery 100%

of top sites studied

Phone number or contact info clearly displayed 100%

of top sites studied

Online booking or availability calendar 100%

of top sites studied

Property details — bedrooms, bathrooms, guest capacity 100%

of top sites studied

Amenities list (hot tub, kitchen, WiFi, etc.) 100%

of top sites studied

Location and area information 100%

of top sites studied

Things to do nearby or area guide 91%

of top sites studied

Owner story or About Us page 73%

of top sites studied

Guest reviews or testimonials displayed 64%

of top sites studied

Vacation Rentals & B&Bs We've Helped

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