Reaching Out Is the Hardest Part

Your website is often the first step someone takes toward getting help. It should feel safe, warm, and free of friction.

Common Website Problems for Therapists & Counselors

We see these issues over and over in therapists websites. Sound familiar?

A Psychology Today profile is a directory listing, not a website. Clients who want to learn more about you before reaching out need somewhere to go.

Clients are nervous. A sterile, corporate-looking site makes therapy feel intimidating. Your site should feel as warm as your office.

Anxiety? Trauma? Couples? EMDR? CBT? Clients need to know you specialize in their issue and use approaches that work for them.

A formal headshot in a suit sends a different message than a warm photo in your office. Choose an image that reflects how sessions actually feel.

Cost is a major barrier to starting therapy. Be upfront about insurance accepted, session fees, and whether you offer a sliding scale.

Contacting a therapist feels like a big deal. Make the first step as easy as possible — a simple form, a brief phone consultation, or online booking.

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