A $15,000 Decision Starts With Your Website

Homeowners won't hand that kind of money to a company whose website looks like it was thrown together in an afternoon.

Common Website Problems for Roofing Companies

We see these issues over and over in roofing websites. Sound familiar?

Looks Fly-by-Night

Roofing has a trust problem. Too many storm chasers and scammers. A professional website is how you separate yourself from the pack.

No License or Insurance Info

Homeowners have been burned before. Your license number, insurance, and bonding should be visible on every page — not just the About page.

No Project Photos

Homeowners want to see completed roofs, not stock photos. Real project galleries with different roof types and materials build confidence.

Missing Financing Information

A new roof is one of the biggest home expenses. If you offer financing and your website doesn't mention it, you're losing price-sensitive leads.

No Warranty Details

Manufacturer warranty vs. workmanship warranty — homeowners care deeply about this. Make your warranty terms clear and prominent.

Reviews Not Showcased

Roofing reviews carry enormous weight because the stakes are so high. Feature your best reviews prominently throughout the site.

Industry Research

What Your Best Competitors' Sites Have

We studied top-performing independent roofing websites across multiple markets. Here's what the best all share.

Phone number large and tappable in header 100%

of top sites studied

Free estimate, free inspection, or free quote prominently offered 100%

of top sites studied

Specific roofing services listed individually (residential, commercial, repair, replacement, inspection) 100%

of top sites studied

Service area cities and neighborhoods clearly listed 100%

of top sites studied

Reviews, testimonials, award badges, or review platform ratings displayed 100%

of top sites studied

Storm damage, hail damage, or emergency repair services mentioned 83%

of top sites studied

Insurance claim assistance offered or explained 83%

of top sites studied

Manufacturer certifications or brand partnerships displayed (GAF, Owens Corning, CertainTeed, Atlas) 83%

of top sites studied

Financing or payment plan options offered 75%

of top sites studied

Warranty details mentioned (workmanship + manufacturer) 83%

of top sites studied

Owner story, founder bio, or team section visible 67%

of top sites studied

Blog, resource center, or educational articles 75%

of top sites studied

Roofing Companies We've Helped

We're building our portfolio in this space. Want to be our next showcase project?

Not Sure What You Need?

These quick guides help you decide the right approach for your website.

Refresh vs Full Redesign

Learn the difference between a quick refresh and a ground-up rebuild — and which one actually makes sense for your business.

DIY Builders vs Professional

Squarespace, Wix, or hire someone? Compare costs, timelines, and results so you can make the right call.

Ready to Upgrade Your Roofing Companies Website?

We refresh small business websites in 48 hours for $597. No hassle, no meetings, no surprises.

Get Your Free Audit