Patients Want to Feel Better Before They Walk In

They're in pain and nervous about starting PT. Your website should make them feel confident they're in the right hands.

Common Website Problems for Physical Therapy Practices

We see these issues over and over in physical-therapists websites. Sound familiar?

A sterile, corporate-looking website doesn't match the warm, hands-on care patients experience at your clinic. The site should feel human.

Post-surgical rehab? Sports injuries? Chronic pain? If your site doesn't clearly communicate what you specialize in, patients can't self-select.

The first thing most patients check is whether you accept their insurance. That information should be prominent, not buried in a PDF.

PT is deeply personal — patients need to trust the person touching them. Photos and bios of your therapists make that first visit less intimidating.

A patient who went from wheelchair to walking again is more persuasive than any marketing copy. Share real outcomes (with permission).

If patients have to call, wait on hold, and navigate phone trees to book, many won't bother. Online scheduling removes that friction.

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