Patients See Your Website Before You See Their Eyes

An outdated website makes patients wonder if your equipment is outdated too. First impressions start online.

Common Website Problems for Optometry Practices

We see these issues over and over in optometrists websites. Sound familiar?

Site Looks Decades Old

Optometry technology moves fast. A website from 2016 makes patients question whether your diagnostic equipment is just as old.

Insurance and Vision Plan Info Missing

VSP, EyeMed, Medicare — patients want to confirm you accept their plan before booking. This info needs to be front and center.

No Frame Gallery or Style Content

Choosing glasses is a fashion decision. If your site doesn't showcase your frame selection, patients will browse at Warby Parker instead.

Generic Stock Photos

The same stock photo of a woman getting an eye exam appears on every optometrist's site. Real photos of your office and team stand out.

Services Aren't Explained Simply

Patients don't know the difference between a comprehensive eye exam and a contact lens fitting. Explain what each visit involves and why it matters.

No Online Booking

Patients expect to book eye exams the way they book everything else. If they can't do it online, they'll find a practice where they can.

Industry Research

What Your Best Competitors' Sites Have

We studied top-performing independent optometrists websites across multiple markets. Here's what the best all share.

Online appointment scheduling (booking or request form) 100%

of top sites studied

Individual services listed specifically (5+ distinct services) 100%

of top sites studied

Doctor bios with OD credentials and professional photos 100%

of top sites studied

Patient reviews or testimonials displayed on homepage 100%

of top sites studied

Eyewear/frames gallery or designer brands carried 91%

of top sites studied

Physical address with map link or embed 91%

of top sites studied

Social media links (Facebook, Instagram primary) 91%

of top sites studied

Office hours prominently displayed 91%

of top sites studied

Phone number prominent in header or hero area 82%

of top sites studied

Blog or eye health educational resources 73%

of top sites studied

Online contact form beyond phone and scheduling 73%

of top sites studied

Insurance carriers accepted explicitly listed 73%

of top sites studied

Patient portal or online forms 64%

of top sites studied

Emergency or urgent eye care information 64%

of top sites studied

Optometry Practices We've Helped

We're building our portfolio in this space. Want to be our next showcase project?

Not Sure What You Need?

These quick guides help you decide the right approach for your website.

Refresh vs Full Redesign

Learn the difference between a quick refresh and a ground-up rebuild — and which one actually makes sense for your business.

DIY Builders vs Professional

Squarespace, Wix, or hire someone? Compare costs, timelines, and results so you can make the right call.

Ready to Upgrade Your Optometry Practices Website?

We refresh small business websites in 48 hours for $597. No hassle, no meetings, no surprises.

Get Your Free Audit