Patients See Your Website Before You See Their Eyes

An outdated website makes patients wonder if your equipment is outdated too. First impressions start online.

Common Website Problems for Optometry Practices

We see these issues over and over in optometrists websites. Sound familiar?

Optometry technology moves fast. A website from 2016 makes patients question whether your diagnostic equipment is just as old.

VSP, EyeMed, Medicare — patients want to confirm you accept their plan before booking. This info needs to be front and center.

Choosing glasses is a fashion decision. If your site doesn't showcase your frame selection, patients will browse at Warby Parker instead.

The same stock photo of a woman getting an eye exam appears on every optometrist's site. Real photos of your office and team stand out.

Patients don't know the difference between a comprehensive eye exam and a contact lens fitting. Explain what each visit involves and why it matters.

Patients expect to book eye exams the way they book everything else. If they can't do it online, they'll find a practice where they can.

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