{"id":1409,"date":"2022-12-15T12:00:37","date_gmt":"2022-12-15T18:00:37","guid":{"rendered":"https:\/\/gpsites.co\/search\/?p=1409"},"modified":"2022-12-25T10:31:59","modified_gmt":"2022-12-25T16:31:59","slug":"what-is-performance-marketing","status":"publish","type":"post","link":"https:\/\/boffomarketing.com\/what-is-performance-marketing\/","title":{"rendered":"What is performance marketing?"},"content":{"rendered":"\n
Ever paid a lot of money upfront to marketing experts, swallowed hard, and hoped for the best?<\/p>\n\n\n\n
And your hopes were blown away like fairy dust in a wind tunnel?<\/p>\n\n\n\n
No sales.<\/p>\n\n\n\n
Then cash flow problems.<\/p>\n\n\n\n
It seemed like a good plan until it didn't work.<\/p>\n\n\n\n
All you really want is sales…and clients.<\/p>\n\n\n\n
And then more sales.<\/p>\n\n\n\n
Consistently.<\/p>\n\n\n\n
Predictably.<\/p>\n\n\n\n
Painlessly.<\/p>\n\n\n\n
We have a different plan than most marketing firms.<\/p>\n\n\n\n
We don't work on a retainer, we work as a revenue share investor partner.<\/p>\n\n\n\n
People ask why.<\/p>\n\n\n\n
Entering a retainer relationship immediately puts our respective incentives out of alignment. <\/p>\n\n\n\n
You want more from us at a controlled, efficient cost.<\/p>\n\n\n\n
But we want to maximize our revenue through additional clients which may mean that we lose focus on you.<\/p>\n\n\n\n
In short, we operate separately and in our respective best interests.<\/p>\n\n\n\n
The alternative is we work together<\/strong> to grow your revenue stream\u2014each of us rewarded for our efforts.<\/p>\n\n\n\n We want to be investor partners with you and work together.<\/p>\n\n\n\n We invest in you (through marketing) and we grow the pie together. You get a bigger pie and we get a bigger piece of your pie.<\/p>\n\n\n\n A turnkey process that we fund, staff, and operate.<\/p>\n\n\n\n You sit back and operate your business.<\/p>\n\n\n\n We only eat after you eat.<\/p>\n\n\n\n That's our plan.<\/p>\n\n\n\n